THE SOCIAL CMO Blog

Alone we can do so little; together we can do so much!

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Entries from August 31st, 2010

Social Media Marketing Resources #MMchat with @KentHuffman

August 31st, 2010 · Comments Off · All Posts, JeffAshcroft

For our sixth MarketerMonday Chat #MMchat our SPECIAL guest was @KentHuffman the original founder of #MarketerMonday and our topic was Social Media Marketing Resources! This is only the sixth #MMchat we’ve held and see #MMchat for more details on MarketerMonday Chat our previous SPECIAL guests, transcripts and our upcoming schedule. Thanks again to Kent as […]

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Mistakes being made trying to measure Social Engagement

August 28th, 2010 · Comments Off · All Posts, TedRubin

The mistakes I see being made is trying to measure Social engagement with the same tools we measure every other digital touch point. In my view email, search, even banner ads, have spoiled marketers into thinking everything can be and must be measured with the metrics used to gauge success in other mediums. I am […]

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I Still Believe

August 28th, 2010 · Comments Off · All Posts, AmberNaslund

I’m a pragmatist. One of my strengths is that I can take a big, lofty idea (usually conceived by someone else), and help bring it down to earth. Break it down into reality, make it happen. Tamsen excels at that, too. (The blog’s tagline here is no accident). So for most purposes, I’m pretty practical, […]

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Long Tail death knell… I think not!

August 26th, 2010 · Comments Off · All Posts, TedRubin

Some in the digital media world are declaring the death of the long tail due to digital ADD, the exponential growth of and time spent on Social Media platforms and the time taken up by gaming. I have to strongly disagree. The long tail is alive and well, and if anything, experiencing a re-birth of […]

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Little lies and small promises

August 26th, 2010 · Comments Off · All Posts, SethGodin

“I’ll be out of bed in five minutes,” is not a true statement because it’s a promise not meant to be kept. It actually means, “go away, I’m sleeping, I’ll say what I need to get rid of you.” “Your call is very important to us,” is not a true statement either. The truth is […]

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Network, Oh Network, How Dost Thee Define Me?

August 24th, 2010 · Comments Off · All Posts, CdVann

She thinks, this post will be very short and to the point. At least she thinks. Often I hear the comment from people who are not on Twitter, “Wow, you have over 3,000 followers.” And for those who have been on Twitter since April 2008, they quip “Wow, you only have 3,000 followers?”

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MarketerMonday Chat with @ckburgess & @mnburgess

August 24th, 2010 · 1 Comment · All Posts, JeffAshcroft

Tonite we completed our fifth MarketerMonday Chat #MMchat with SPECIAL guests Cheryl @ckburgess & Mark @mnburgess and our topic was Agency Blueprint for Social Media Business. This is only the fifth #MMchat we’ve held and over the last seven days have had 1,101 tweets by 179 contributors. See #MMchat for more details on MarketerMonday Chat […]

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Why so much research about Twitter is flat-out wrong

August 21st, 2010 · 3 Comments · All Posts, MarkSchaefer

Every week it seems there is some fresh research establishing that Twitter is irrelevant to businesses and/or brands. Bloggers gnaw endlessly on reports dismissing the marketing possibilities of micro-blogging, calling for the death of Twitter. I’d like to suggest these debates are largely meaningless because so many of these reports are hopelessly flawed. I’ll demonstrate […]

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TheSocialCMO unGeeked e’lite RT Contest

August 20th, 2010 · 1 Comment · All Posts, JeffAshcroft

Commencing at 9:00pm on August 19th, 2010 and ending on September 30th, 2010 at 9:00pm, TheSocialCMO in association with unGeeked e’lite is running a draw for 3 – 3 day passes to the unGeeked e’lite retreat being held in Toronto, Canada from Oct 28th to Oct 30th, 2010 To enter the contest all entrants must […]

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Social Media Power – Don’t Give It Away! Unless…

August 18th, 2010 · 2 Comments · All Posts, TedRubin

Social media’s incredible power is in allowing us to instantaneously connect to, interact with, and build relationships with our audience of thousands… and it’s exactly that power that makes it risky to turn your social media campaigns over to an outside agency. The “social” part of social media campaigns makes them quite different than traditional […]

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