THE SOCIAL CMO Blog
Alone we can do so little; together we can do so much!
Brian this is an incredible overview and valuable piece of work. Transparency and authenticity will definitely be hallmarks of brands that emerge as social innovators.
This compass is chock full of goodness, but as with any compass the imperative for action changes depending on where you’re standing and which direction you face.
My question to you is where is the starting point? Should brands pick a Halo 4 goal to work towards or simply build competency at Halo 1 and work out?
John, thank you. I believe that brands should start with understanding the outside ring (people) and reverse engineer the process.
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