4 thoughts on “The Social Compass is the GPS for the Adaptive Business

  1. Brian this is an incredible overview and valuable piece of work. Transparency and authenticity will definitely be hallmarks of brands that emerge as social innovators.

    This compass is chock full of goodness, but as with any compass the imperative for action changes depending on where you’re standing and which direction you face.

    My question to you is where is the starting point? Should brands pick a Halo 4 goal to work towards or simply build competency at Halo 1 and work out?

Comments are closed.