If only Mark W. Schaefer and his excellent book, The Tao of Twitter, had been around when I first took up with Twitter a year and a half ago! I’d have saved a whole lot of time, frustration and energy and done a far better job on Twitter right from the get go!
A short and sweet, handy-dandy, how-to guide that’s chock full of friendly, easy to understand tips and advice, The Tao of Twitter is an absolute MUST read for anyone and everyone getting ready to dive into the social network’s rapidly flowing stream of news, information and salutations.
An internationally respected marketer, university prof and behavioral scientist, Mark Schaefer’s book humbly and humorously recounts his deep dive into the Twitter fire hose and how he lived to thrive and tell his story.
The Tao of Twitter focuses on business benefits derived from providing the Twitterverse with three key elements — targeted connections, meaningful content and authentic helpfulness. The book carefully explains how to meet and befriend like-minded tweeps; build and maintain a Twitter community through providing useful, authentic, meaningful news and information based on P2P – person to person connections; and the importance of human interaction that leads to valuable relationships, awareness and spread.
A joy to read and loaded with simple, actionable lessons on how to start, build and maintain a Twitter community, The Tao of Twitter should be required reading for PR and Social Media college students as well as shared with every CMO and Marketing VP you know! HIGHLY recommended!
President, Strategic Objectives