Failure. It’s a word no marketer, business owner, entrepreneur wants to hear, but it can be a valuable lesson. Earlier this year, I wrote about the one mistake retail brands make when it comes to Twitter: not engaging with customers on a regular basis.
That’s one big failure.
Alan E. Hall has seen many related mistakes during his 40+ years as a serial entrepreneur, angel investor and venture capitalist. Like most of us, he’s made his fair share of foolish business mistakes along the way. Some even caused the end of a venture.
He’s watched others make mistakes in their businesses as well, some very visible. Fortunately, Hall learned something powerful and vital from each mistake, no matter the outcome. Big lesson learned: Don’t make them again.