Realtime Relationships: Why I Asked Ted Rubin To Co-Host Realtime Marketing Lab On October 14
Originally posted at The Realtime Report September 11, 3013
Realtime Marketing is about many things: the right analytics tools to surface and prioritize conversations. A content strategy that lets you curate and manage dynamic streams of content. Connecting with communities that are distributed across many different platforms. Platforms and strategies to engage fans and turn them into brand advocates. An organizational structure that makes it possible for employees (and customers) to collaborate across functional areas to serve customer needs.