Sticks and stones can break our bones, but words will never hurt us? Bah. Every playground-dwelling kid in the world has shown that phrase the lie. In fact, it amazes me that we aren’t more wary of the idiomatic anthrax that wages alchemical warfare inside us every day. As any self-help guru worth his weight [...]
Entries Tagged as 'MollyFlatt'
Another study proves the obvious: real world WOM rules
October 8th, 2010 · No Comments · All Posts, MollyFlatt
A new Keller Fay study has just corroborated one of the most obvious insights in WOM: the majority of word of mouth still happens offline. The study found that 93% of the general public use face-to-face communication as their primary mode of WOM, and that even 85% of social media-obsessed teens spread most of their [...]
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What type of social network influences behaviour?
September 12th, 2010 · No Comments · All Posts, MollyFlatt
Yesterday we looked at the motivations for why people engage in different social venues; this morning I came across an interesting new study looking at what type of social network best influences behaviour. Because it’s all very well if a network spreads information like wildfire, but if that information doesn’t prompt users to do something [...]
Tags:clustered networks·influence·influencers·social networks·types·WOM
Love consumers… but don’t forget brands
July 23rd, 2010 · 1 Comment · All Posts, MollyFlatt
It’s easy to give brands a bad rap. In our warm and fuzzy social world, corporate has pretty much become a dirty word. Scan social media on any given day and you’ll encounter a raft of articles called things like ‘how to become a business that cares’, ‘the latest social media fail’ and ‘dealing with [...]
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The value of social media advocacy? $136.38
June 30th, 2010 · 1 Comment · All Posts, MollyFlatt
It’s the big question in word of mouth: what is an advocate worth? Well, according to research Syncapse and Hotspex have just released on eMarketer, on average $136.38. The study looked at the Facebook fans of the 20 biggest corporate brands on the site, and calculated the fans’ worth from a combination of how much [...]
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Thoughts on propagation planning
May 16th, 2010 · No Comments · All Posts, MollyFlatt
Recently, the team at 1000 Heads have been discovering and discussing some great content out there on propogation planning. Ivan Pollard from Naked Communications coined the term and Faris Yakob went on to, well, propagate it in a prize-winning essay for Campaign. Griffin Farley, of BBH New York, continues to develop the theory in his [...]
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Digital Storytelling: comics, heroes, symbols and myths
May 10th, 2010 · 1 Comment · All Posts, MollyFlatt
Last Friday I got to combine my lit-geek and WOM-geek selves at Digital Storytelling 2010, “an afternoon of inspirational speakers and events for journalists, academics, entrepreneurs, digital experts and students” created by not on the wires and the BBC College of Journalism. 1000heads were very proud to be Headline Sponsors of such an eclectic and [...]
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