THE SOCIAL CMO Blog

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Entries Tagged as 'RachelFoster'

The 5 Biggest Questions about Creating Social Media Content that Drives Action

July 23rd, 2011 · Comments Off · All Posts, RachelFoster

Highlights from the Social CMO’s Live Marketer Monday Chat Many B2B marketers are turning to social media for lead generation. However, with an overwhelming amount of information shared through social media channels, it is becoming harder for companies to stand out and engage their target audiences. Plus, when companies attempt to use social networks as […]

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Do You Use Social Media to Attract Customers or Position Yourself as a Thought Leader?

February 3rd, 2011 · Comments Off · All Posts, RachelFoster

Do you want your social media efforts to lead to high-quality leads and recognition from your industry? While both of these goals can be reached, many marketers attempt to accomplish too much at once. They may use only 1 social media profile to try to bring leads to their websites and share the latest industry […]

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How to Create Social Media Content that Inspires Action

November 24th, 2010 · 3 Comments · All Posts, RachelFoster

The following is an excerpt from “If a Tweet Falls in a Forest,” my section of Chapter 3: ACTIVATE in The Social CMO’s upcoming book. Imagine this scenario … You hear how one of your competitors is driving business through Twitter and want to see if you can achieve the same results. You open an […]

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What Don Draper Can Teach You About Social Media

July 26th, 2010 · 7 Comments · All Posts, RachelFoster

Warning: Mad Men season four spoiler alert ~ In the season four premiere of Mad Men, Don Draper puts the new agency in jeopardy when he refuses to open up during an interview with Ad Age. His lack of candour gives the reporter nothing to work with. This leads to a bland article that fails […]

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How to Grow a Targeted Following on Twitter

April 27th, 2010 · 2 Comments · All Posts, RachelFoster

When I first started using Twitter, I made a big – yet common – mistake. I followed only people who followed me. This resulted in a stream full of spam and total silence whenever I posed a question or shared a link. When I reached about 1,000 followers, I decided to take a proactive approach […]

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