Thank you for the discussion on Mack Collier’s blog and on Twitter regarding my Klout posts. I’m grateful and humbled so many joined in the conversation. Also greatly encouraged so many were totally offended by the four keys to increasing your Klout score. As you’ve discovered by now, I was not all suggesting you actually [...]
Klout is in the news. The Wall Street Journal piece on Klout surely made the rounds. Klout is praised and bashed, loathed and admired. Whether good or bad, Klout is necessary. Klout’s founder, Joe Fernadez, is both a genius and a gentleman. He recognized a need in the marketplace and has been working aggressively to [...]
Now that the Wall Street Journal is writing about them, you probably already know about Klout. If you’re using Hootsuite, your Klout score, and the Klout score of your followers, is front-and-center. Here are four ways you can increase your Klout score. Get important people to talk about you. Klout measures the visible vestiges of [...]
“That’s only the tip of the iceberg,” is what we say when we want our hearers to know the challenge, problem, or opportunity is deeper, more expansive, more significant than what we see. In human interaction, what we SEE—skin color, clothes, grooming, posture, and facial expression—are only the tip of the iceberg of who a [...]
Tags:backstory·customer·discover·explore·hidden·listen·uncover
Please DON’T buy that next book on “How to build a community,” or that yet-another-book on “Joining the conversation.” Here’s something you can do right now, right where you are, and you don’t even need a book to show you how: when that next person walks into your office, calls you on the phone, or [...]
Marketers can learn much from storytellers. Over the past several of years, I’ve been studying storytelling and encouraging marketers to adopt the mindset of storytellers. One essential element of storytelling, though, seems to be uniquely in the domain of storytelling. It’s something Connie Regan-Blake calls “being present in the moment.” Whenever I encourage companies to [...]
Tags:experience·in the moment·mindset·present·storyteller·storytelling
“Twitter users are the most influential consumers online,” concludes Exact Target in the research report Subscribers, Fans, and Followers. When I was with Twitter’s COO, Dick Costolo, recently in Indianapolis, he told me there were over 160 million registered Twitter accounts. It’s safe to say, Twitter is growing in importance as a part of one’s [...]
Tags:15 minutes·easy·fast·follow·influence·network·relationships·reply·tweetchats·twitter·update
You probably already know John Jantsch from his wildly (and still) popular book Duct Tape Marketing. The book, and the movement it spawned, is based upon simple, back-to-the-basics, marketing systems any business owner to apply TODAY to grow business. John’s taking things a step further in his new book, Referral Engine. He’s a kindred spirit: [...]
Tags:balance·balanced approach·definition·marketing·process·relationship
A stranger walks into your store and tells you about his problem. After asking him a few questions to help you understand the problem, you hand him a brand new pair of shoes and tell him to try them for couple weeks. “If they work,” you say, “just come back and pay for them. If [...]
“Oh come on!” the upscale fashion retailer said. He thrust his pointed finger toward to the daily newspaper spread out next to his cash register. “Look here, here, and here,” he continued as he pointed to three different ads by three different “big box” clothing retailers or discounters. “How many ads do I have to [...]
Tags:clutter·key relationships·memory·story·storyteller·storytelling
