A stranger walks into your store and tells you about his problem. After asking him a few questions to help you understand the problem, you hand him a brand new pair of shoes and tell him to try them for couple weeks. “If they work,” you say, “just come back and pay for them. If [...]
Entries Tagged as 'TreyPennington'
Extend your influence by extending trust: a social story
September 3rd, 2010 · No Comments · All Posts, TreyPennington
Cut through the marketing clutter with storytelling
August 13th, 2010 · 6 Comments · All Posts, TreyPennington
“Oh come on!” the upscale fashion retailer said. He thrust his pointed finger toward to the daily newspaper spread out next to his cash register. “Look here, here, and here,” he continued as he pointed to three different ads by three different “big box” clothing retailers or discounters. “How many ads do I have to [...]
Tags:clutter·key relationships·memory·story·storyteller·storytelling
12 Personas to show you who’s online and how they feel about being online
July 14th, 2010 · 1 Comment · All Posts, TreyPennington
If you want to use social media to build relationships with your customers and prospects, you’ll want to have a very good idea of exactly who they are. ExactTarget and CoTweet have done the heavy-lifting to develop 12 online personas to help you understand customer expectations and behavior on social media. Their report examines both [...]
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How to “win” with social media
June 18th, 2010 · 1 Comment · All Posts, TreyPennington
Wherever I go to speak, entrepreneurs and corporate marketing professionals come up to me afterward and ask, “But what do we DO with social media?” So, forget all the fancy plans; forget the ever-unsatisfying pursuit of ROI. Please just let this video sink in. Let this one thought permeate all that you do on social [...]
Tags:change·compliment·empower·enlighten·happy·improve·smile·transform·uplift·validate·validation
How to be a media maven
May 25th, 2010 · No Comments · All Posts, TreyPennington
Want to accumulate influence? Here’s the really, really cool thing about it: all you have to do is really pay a lot of attention to others. Boom. There you go. That’s it. When that attention comes from a heart overflowing with a genuine interest and care for others, you’re well on your way to becoming [...]
Audio from the small group meeting with Seth Godin in Manhattan
April 28th, 2010 · 1 Comment · All Posts, TreyPennington
This is an incredible age of opportunity. We have the power and tools to make and connect with friends around the world who can truly make stuff happen. It would take a long time to catalog all the good stuff flowing my way just THIS month (London, Paris, New York, Orlando, etc.)…one highlight was a [...]
Confessions of a world traveler
April 3rd, 2010 · 1 Comment · All Posts, TreyPennington
Eric Fletcher posted a tweet saying, “World traveller @treypennington…” At first, I was a tad embarrassed, then I embraced his reference. This IS an incredible time and I am grateful for the amazing adventure life is. I’m even more thankful for the fuel powering this adventure. No doubt most of us think of places when [...]
How to make sure your stuff POPS!
April 3rd, 2010 · 1 Comment · All Posts, TreyPennington
“Help! I’m drowning!” You probably felt that way about information overload BEFORE you added social media to your daily routine. Now you, me and everyone else are drowning in a swirling sea of data, appeals, ads, options, opt-ins, opt-outs and so many pop-up screens we’re all pooped-out. The problem is, as business owners and leaders, [...]
How to be un-boring: interview with Scott Stratten, Mr. Unmarketing
March 2nd, 2010 · No Comments · All Posts, TreyPennington
Talk about cutting through the clutter! Want to make a point about pointless wall posts? Check out the Unmarketing hit song and video. Makes the point, yes? If you want to do something even more memorable, check out Scott’s contrarian marketing philosophy and tactics on his blog and Twitter stream (but please don’t post teddy [...]
