12 Most Important Things We All Can Control

There are so many things in life that we simply cannot control (as is especially clear right now, around the 10 year anniversary of 9/11), but what about the things we CAN control?  As human beings, we have the power of reasoning and choice, both of which give us substantial control over our own life situations… we just need to be reminded of this from time to time.  Following is my reminder list of the 12 Most Important Things We All Control:

Read more

12 Most Important Reasons I Love Bloggers and You Should Too!

Bloggers are amazing people who add a great deal of value to my life and work – and in my social media saturated work/life, that means a great deal! 

Every day I am thrilled to be part of the awesome blogger community, and here’s why you (and your brand) need to love bloggers too:

Read more

12 Most Important Ways to Build Brand Advocates

Successful social media marketing is all about relationships, with the highest ROR (Return on Relationship) coming from relationships with your Brand Advocates — those people who are so delighted by your product/service/brand that they can’t wait to tell their friends and their whole social networks about their experience.  Here are 12 ways to build your Brand Advocates to increase your ROR:

1.     Focus on the relationship first.

Consumers don’t fall in love with your brand and become Brand Advocates by being pushed into sales; they fall in love with your high quality product, excellent customer service, and a consistently enjoyable experience – all natural byproducts of strong relationships.

Read more