Marketers and advertisers the world over are constantly trying to find the “next big thing.” The one thing that will allow them to stand out from the crowd. Back in the day of course it was TV, radio and direct mail or email for example. Then came the digital revolution and mobile marketing and social media marketing took center stage – and rightly so.
Today, it’s content marketing.
While all the aforementioned mediums remain and always will be key players in any integrated marketing communications campaign, clearly content marketing is the next big thing – at least for right now.
And a major tool in the content marketing arsenal may be one that many of you have heard of and visited, but perhaps have not used to date – SlideShare.
Real-time social content is a perfect mate for live television programming because it greatly enhances the overall experience for viewers. Through the integration of real-time social content and live programming, people can watch reactions and commentary from a global live audience while they’re watching and hearing a show on TV.