As you may have noticed from some recent tweets, The Social CMO Crew are writing a book, entitled surprisingly enough The Social CMO!
But before we embark on this illustrious effort we want to get your opinion and input. More than four hundred thousand of you now follow the various member accounts of The Social CMO Crew and I know most of you have opinions!
The structure for the first part of the book is based upon the LEADS concept which is outlined in the companion post Mastering social media is all about who LEADS!
With this in mind, we have posted the contents for the first The Social CMO book below for you to review and comment on. So please do read them through and add your comments and suggestions below.