This post was prompted by a conversation I had in the #MMChat with SPECIAL guest @GlenGilmore on twitter, that takes place Monday nights. We got a little hung up on the whole “engagement” thing.
I get tired of being told that:
“It’s all about the engagement”,
“It’s all about the conversation.”
Time for a reality check. A minimum of 95% of the connections in mostpeoples networks are passive in social-media channels. It’s a bit like the number of people who have real conversations with others outside of their immediate circle or acquaintances in a bar, not very many. Social, often reflects real life.