Lessons from the Chapstick Social Media Fiasco

What do “butts,” “ChapStick,” and “social” have in common?  They are all part of a recent huge—and very public – series of poor choices that have seriously impacted the reputation of a major brand. I actually pulled those three words from the categories assigned to Tim Nudd’s recent AdWeek article, ChapStick Gets Itself in A Social Media Death Spiral.

So what happened?  Long story short (read the article for full details), ChapStick posted an ad that was offensive to some people, and when those people voiced their opinions on ChapStick’s Facebook Fan Page, ChapStick deleted those comments… and kept deleting them as they were posted.

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