Humanize Your Marketing With Buyer Personas

Buyer Persona development may just be the most important element in a content marketing strategy. Having a deeper, more personal understanding of your customers leads to content creation that not only builds trust, but also demonstrates your willingness to spend the necessary time to learn the actual circumstances that affect your customers.

With well-defined buyer personas, your content suddenly becomes for *someone* versus *everyone*. And that makes all the difference when trying to build a relationship with your customers through your content marketing strategy.

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