Having been continuously inundated for the last few years with social media how to books, articles, the five steps to the ten steps of social media greatness and so on, I am now at the point of saying enough already, STOP!
Under such duress my brain has been crying out for a way to crystallize a simplified explanation of the core requirements and sequence required to assist people and businesses to master social media in a straight forward, meaningful and practical manner.
And so recently the LEADS social media concept was born and simply stated, it is an acronym for Listen, Engage, Activate, Dominate and Social mandate or just LEADS for short.