The Chief Marketing Officer (CMO) Council, a global executive affinity group controlling more than $200 billion in annual marketing spend worldwide, has announced a multi-channel, multi-format publishing initiative that will deliver an in-depth and engaging peer-driven quarterly print journal and digital formats for web, mobile, tablets, like the iPad, and mail delivery to members and subscribers worldwide. The first edition of PeerSphere, the official journal of the CMO Council, will be launched in the fourth quarter of 2011.
relevance
Going Beyond Social Media Reach
We’re a little too focused on collecting humans like marbles.
Our fans. Followers. Subscribers. Impressions.
Once upon a time, numbers like gross circulation mattered a bit more, because the available channels and paths for information were somewhat limited. So by putting yourself visibly in one of them, chances were pretty good that you’d actually be seen, and command a fair bit of someone’s attention, at least for a few moments.
Now? Not nearly. Clicking “follow” or “like” is a fleeting, non-commital moment. And just as easily, that attention is off and elsewhere. (How many pages have you liked – whether sincere or just out of support for a friend – and never revisited?). It’s the equivalent of someone picking up the flyer and tossing it in the next trash can. Veneered attention is so easy to give out, because it doesn’t take our time, our effort, or even our brainpower. We simply need to click. And move on.
Is that really the only way you want to define success?