Day: February 15, 2012

The Lines Between Social Media And Sports Continue To Blur

The Philadelphia Wings of the National Lacrosse League (NLL) made history yesterday by becoming the first professional sports team in North America to don jerseys that had their Twitter names on the back of their jerseys. Could this be the sign of things to come as more sports teams look for ways to engage their fans through the use of social media?

Social media is all about engagement–engaging in conversations that heretofore were not possible. And when it comes to sports and athletes, we fans love to engage with our favorite players.

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Marketing, Digital & PR in the Social Media Blender

These are exciting times, because Social Media takes “Will it Blend?” to a whole new level with marketers. And for those of us who’ve been in the business for a while—it’s about time!

For years, marketing people and PR folks wore separate hats—had different skill sets, different agendas—even though they share a common purpose. It’s like the FBI and the CIA not talking to each other and sharing information about terrorism—dumb.

Even the birth of digital communications didn’t turn on any light bulbs at first, even made it worse by adding another silo, but the power and exponential growth of social media shows us why it is vital to string it all together.

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