The Ongoing Love Affair With Our Mobile Phones

The results from a very intriguingly-worded survey conducted by TeleNav reveal some very telling facts about Americans and what we’re willing to give up if forced to make a choice between our cell phone and…

To paraphrase the late, great Robert Palmer, “you might as well face it, you’re addicted to… your cell phone.” That’s the only conclusion I can come to after reviewing the findings from the aforementioned survey.

What TeleNav did was pose the following query to respondents:

Are you willing to give up your mobile phone for a week or…

  • Alcohol
  • Chocolate
  • Caffeine
  • Exercise
  • Sex
  • Toothbrush
  • Shoes
  • Computer

Care to guess which one of the above more people willing to give up instead of their phone?

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Social Media And Integration Chief Among Marketers’ Priorities

According to the recently released State of Marketing Report from the Chief Marketing Officer (CMO) Council, 57% of marketers plan to increase their marketing budgets this year with a priority on incorporating social media across all channels and taking full advantage of the insights gleaned to grow their respective brands.

For its report the CMO Council – which is made up of 6,000 chief marketers who are responsible for over $200 billion in spending across 110 countries, queried over 750 of its members with 64% of the respondents indicating they reported directly to the CEO, President or COO.

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