TheSocialCMO

Yammer Acquires oneDrum to Make Desktop Content Social

Yammer, Inc., the leading provider of Enterprise Social Networks, today announced it has acquired oneDrum, a UK-based software company that offers file sharing and collaboration solutions for businesses. With the acquisition, Yammer will gain powerful desktop sync capabilities, enabling file folders to be shared across multiple users’ desktops. oneDrum also brings collaborative functionality to Microsoft Office applications, allowing multiple authors to work together on Word, Excel and PowerPoint documents in real time.

“Employees spend a huge amount of time working with files, especially in Microsoft Office,” said David Sacks, Yammer CEO. “Through oneDrum, Yammer will incorporate all of that content into the enterprise social graph, making it discoverable and collaborative. Our mission is to create a social layer across the enterprise, bringing together people, content, and conversations across all business applications.”

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Banking With Apple Could Pose Serious Challenge to High Street According to a New Research Report

From PRnewswire: Leading strategic marketing and research consultancy KAE, in conjunction with Toluna, a global pioneer in online polls, surveys and opinions, this week reveal the startling findings of a new research study into the opinions of consumers towards the potential of technology giant, Apple, breaking into the banking sector.

The survey, using Toluna’s global research panel community of 4 million consumers worldwide, collected data from over 5,000 respondents, across the US and UK, and revealed that one in ten people (10%) would consider banking with Apple. Of those who are already Apple customers, 43% would switch to Apple for their day to day banking needs.

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Should the CEO also be Chief Social Media Officer?

Why would you ask such a silly question? CEOs are supposed to be busy running the company not messing around with social media tools right?

Is social media really a new function in organizations? And if not do we really need a CSMO, Chief Social Media Officer? Knee jerk reactions aside, more and more CEOs are instead recognizing the power of personally leveraging
social media to lead their socially networked organizations.

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Why ‘Sales Team’ is not an Oxymoron!

I got into it with a ‘sales expert’ yesterday. He told me that “sales is a warrior’s job and the warrior works alone.” I thought, don’t bet your moccasins on that.

It’s true that the best salespeople seem to be ‘hunters’ and not ‘gatherers’. But it’s also true that the most valuable hunters are the ones who hunt for the good of their tribe—not just for themselves. In sales, these hunters remain true to their mission. The needs of their tribe take precedence over their personal interests.

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Penton Marketing Services Delivers Largest Marketing Business-to-Business Study

Penton Marketing Services, a division of Penton Media, announced today the release of “Truth from the Trenches,” the largest marketing business-to-business survey conducted this year.  The study was designed to explore the pain points marketers are experiencing as they develop their online marketing strategies.

Respondents spanned a broad base of industry sectors and represented 15 distinct vertical markets that Penton Media serves.  From developing websites, search marketing, social media and lead optimization strategies, the survey reveals that many marketers are less than satisfied with their current digital marketing efforts.  Findings include:

  • 81% of marketers find online marketing moderately to extremely challenging
  • 77% of marketers say their site is not that effective in generating sales leads
  • 74% of markets have not implemented a social media strategy
  • 80% of companies have no resources and no budget devoted to Website analytics

“What we wanted to explore were the real pain points, expectations gone unfulfilled, frustrations and realities marketers struggle with on a daily basis,” said Kim Paulsen, SVP and executive committee member for Penton Marketing Services.  “This study reveals both the gaps we uncovered and the strategies you can use to gain ground and turn marketing buzzwords into real tools for success. We are confident that this study will be a great tool in your quest for successful marketing implementation.”

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New Facebook Ticker is Invasion of Privacy

Facebook launched their newest update this week with lots of fanfare. Not ready to comment yet on functionality and changes made, but want to address the apparent glaring invasion of privacy issue with their new Ticker broadcast function and ability of users to Opt out of it.

Since the update, just about every action you make on Facebook is streamed in Ticker form on the upper right portion of other users screens. Haven’t been able to confirm yet if this is only limited to Friends etc or goes beyond this. However to be honest, there is a difference between simply sharing the content you post to broadcasting your every activity streaming in real time.

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