You could circle the world at least dozen times just by stringing together all the words that have been written about productivity.
In particular, managing information overload in a social and new media era is a topic that never ceases to draw the masses. There isn’t a day that passes that I don’t see at least a post from someone lamenting how they simply can’t keep up anymore, or keep track of what they have to do, or how they’re getting buried in information but not finding anything valuable out there. It happens to the best of us.
The more social media use becomes a way of business and a way of life, the more we are seeing – and will continue to see – issues around data collection and user privacy. It of course makes sense for marketers to leverage this data, but in my opinion, we’re going about it in the wrong way.
It’s quickly becoming the mantra of interactive strategists: lead or be led. You either lead your online community, or they will lead you. There’s no stopping the swell of communal opinion generation that has become the hallmark of our society’s online engagement.
Everything we do, we do because somehow it benefits us.
We recently dropped in to a Foot Locker at a mall to pick up some sox.
Until recently, “social media fatigue” has been the most dangerous “condition” that we social media marketers have had to combat. Now, however, with the recent trend toward frequent deep discounts and coupon offers, we are risking an even more serious condition of “offer fatigue.”
“Gamification” seems to be the up and coming buzz word. You may recall that in April, I covered 
Chances are, few if any of you are thinking about the sales department. Most marketers believe that social media marketing is about freely sharing and exchanging ideas and dialogue, building online communities and not overtly selling products. 