Why EMPATHY for your CONSUMER will always result in a Better, More Effective Marketing Plan.
It’s pretty easy to sit in a room and come up with a flashy marketing plan that’s sure to please other marketing experts. That doesn’t mean it will be a good marketing plan or that it will be at all relevant to your consumers, but you’re certainly free to try the locked room method. Plenty do. The plan often fails; the team repeats the process all over again, and somehow nobody realizes that the key ingredient for success has been missing the whole time.
I’m not talking about data here. It’s easy to get seduced by numbers and graphs and demographics. However, if you want to create effective marketing for your consumers, then you need to walk a mile (or ten) in their shoes.
Since social media makes it so simple (quick and easy) to post your message (content) in numerous social networks, it can be tempting to spray your message around the cybersphere as far and wide as possible. However, that method keeps you at a surface level of connection… which gets you little more than a glance. To go deeper and have ongoing consumer relationships that result in sales, you need to be relevant and stay relevant to your audience.
Marketers are starting to realize that