online

Creating Expert Communities with Tweetchats

In June #MMchat aka #MarketerMonday chat will be held for the 100th time!

Established July 26th, 2010 #MMchat has become a weekly tradition for an ever expanding number of CMOs, marketers and others working in and around the digital social networking space. And all of us at @TheSocialCMO were recently very pleased when #MMchat was named one of the 15 Essential Social Marketing Twitter Chats by Mashable.

One of the most elusive goals of transient social networks remains the creation of sustainable ongoing communities of interest. Tweetchats are an excellent way to not only establish such an expert community, but to also keep it engaged and growing on an ongoing basis.

Read more

Measuring Influence in the Social Media World #MMchat with Joe Fernandez of Klout

It was GREAT to have @JoeFernandez the CEO of @Klout on #MMchat last night so all of you could ask questions about this standard for measuring influence on Social Media.


The level of interaction on the chat was excellent and we learned a number of new things about Klout and where it is going when @JoeFernandez took the stage on #MMchat for a tweetchat with you all about Measuring Influence in the Social Media World. Who better to talk about measuring influence than the man leading Klout the standard indicator for measuring online influence?

Please take some time to review and the transcript from last night’s #MMchat with @JoeFernandez.

Thanks to all of you #MMchat tweeps and others for joining us last night and sharing your thoughts and questions on such an important topic, for it truly is all of you who make #MarketerMonday Chat matter!

Remember #MMchat makes Mondays MARVELOUS!!

Cheers

Jeff Ashcroft

@TheSocialCMO

The 5 Keys to Successful Online Demand Generation

It is good to hear senior marketing people beginning to talk turkey about online demand generation now that some of the luster and magic has worn off of social media. And while both customer behavior and online tactics have evolved, the essence of good online demand generation has stayed the same for the past decade; and really its boils down to 5 key factors to sustainable success online.

Before we get into the 5 keys, let’s first reach an understanding on what online demand generation really is.

First, this is well beyond generating a “lead” through a form or SEO/SEM tactics, although these may form a piece of the overall process. The way I like to describe it is this…

“From the point of first contact to the last time they (the customer) touches your online presence, you have created a defensible brand position in their mind for your product or service that leads directly or indirectly to self-qualified prospects for long term customer relationships and near term revenue.”

The art of generating demand, particularly in an ever increasing complex and noisy digital marketplace, requires an increasingly simple and targeted approach.

Read more