responsys – Page 2 – THE SOCIAL CMO Blog

Brand Adoption Of Instagram Up 80% In One Year

November 5, 2013December 21, 2014 by Steve Olenski

A few weeks ago Jeff Bercovici of Forbes wrote a piece entitled Instagram Launches Ads, Promises, ‘We’ll Start Slow’ in which he told all us Instagram users that “the honeymoon’s over” and that the “long-promised introduction of advertising to the photo-based social network is upon us.”

In his piece Jeff made reference to a post from the official Instagram blog which says they (Instagram) will “focus on delivering a small number of beautiful, high-quality photos and videos from a handful of brands that are already great members of the Instagram community.”

Well based on the results of the recently released Instagram brand adoption study from Simply Measured,

What Every Marketer Can Learn By Going Lean

October 8, 2013December 20, 2014 by Steve Olenski

I never thought I would be penning a piece using the word “lean” in the title. Being six-foot three and weighing 250 pounds the word “lean” and I are not always in the same neighborhood, or country for that matter. But when I heard about a different kind of lean, one that brands and marketers and business owner of all sizes can benefit greatly from – my naturally investigative mind took over and I knew I had to learn more.

What I found was Lean, with a capital L. Some refer to it as “Lean manufacturing”, “Lean enterprise”, or “Lean production” where others just refer to it as “Lean.” Whatever name you prefer it all essentially means the same thing: maximizing customer value while minimizing waste.

Mobile Marketing Remains A Largely Untapped Opportunity For Marketers

September 5, 2013December 20, 2014 by Steve Olenski

Ok, I am ready to come clean. I paraphrased the title of my article directly from a quote I read recently. It was so dead on and spoke directly to how I’ve felt for some time now when it comes to the topic of mobile marketing that I just had to “borrow” it. Why do you think I wrote an article last year entitled Mobile Marketing – The Elephant In The Room For Marketers?

As I wrote then and will write again here, the fact of the matter is that mobile marketing – despite all it’s continued hype and promise has been severely under utilized by marketers of all shapes and sizes.

The aforementioned quote, the one I “borrowed” comes from Jim Yu, CEO and founder of BrightEdge, a global leader in Enterprise SEO. The full quote is “Despite rapid and continuing growth, mobile remains a largely untapped opportunity for marketers.”

When A Brand Promise Backfires

August 20, 2013December 20, 2014 by Steve Olenski

Like every other marketing-related word or phrase, the term “brand promise” has its fair share of definitions. The one I like best is one that I think captures the essence perfectly for it speaks to the relationship marketing aspect.

It was written by Jean Wilcox, one of the authors of the book AbuLLard’s ABC’s of Branding: “A brand promise is the statement that you make to customers that identifies what they should expect for all interactions with your people, products, services and company. It is often associated with the company name and/or logo.”

Wilcox also believes a brand promise is also the tagline for a given brand – and she’s right.

How NASCAR Uses Relationship Marketing

August 8, 2013December 20, 2014 by Steve Olenski

I am the first to admit I am not the biggest NASCAR fan – by a long shot. I am however, a huge fan of any brand that uses relationship marketing to better engage with its fans.

Such is the case with NASCAR, who recently re-launched their digital platform. Seeing the need to engage and relate to their very large and impressive list of fans, they entered into an agreement with Livefyre, the leading provider of real-time social software which allows fans to have conversations in real-time across NASCAR.com, whether it be on a PC, tablet or mobile device, to discuss everything NASCAR from the latest in-depth news to live action on the race track.

Is The Social Media Slumber Finally Over For Big Brands?

July 24, 2013December 20, 2014 by Steve Olenski

Perhaps it is because I am the father of a 13-year old daughter but whenever I hear the word “slumber” I immediately think of the phrase “slumber party” – which then conjures up fun, unless of course you are the host parent of said party.

However, if you’re a big brand, say on the level of a Fortune 500 brand, your “state of inactivity” – AKA your slumber – when it comes to social media, may finally be over. At least it may finally be over for some as that’s the indication one gets from reviewing data from a recent study from the University of Massachusetts Dartmouth Center for Marketing Research.

MLB And Free Credit Score Team Up For This Year’s All-Star Game

July 15, 2013December 20, 2014 by Steve Olenski

I don’t know about you but I happen to love the MLB All-Star Game. I can remember as a kid watching and listening to the likes of Joe Garagiola and Tony Kubek call the game.

Nowadays I am as much interested for what happens on the field as I am off. Much like the Super Bowl I watch to see what the marketing and advertising folks have in store for the viewing public. Always fascinating to me to see which brands will try and take advantage of what is normally a very captive audience.

But there’s also a very fond memory I have as a kid that deals with the All-Star ballot. Who else can remember trying to poke the little holes next to your favorite player on the rectangular-shaped ballot? Of course that was then and this is now, AKA the digital marketing age and while paper ballots are still being used, one would suspect most fans would cast their votes via the Internet.

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