It might be about the size of the screen and whether or not you’re standing up.
Start at the bottom. For the first five years of the Internet, the most used function was email. Email remains a bedrock of every device and system that’s been built on top of the internet, though sometimes it looks like a text message or a mobile check in. This is the layer for asynchronous person to person connection, over time.
Moving from left to right, we see how the way we use the thing we call the internet has evolved over time. We also see how devices and technology and bandwidth have changed the uses of the net and, interestingly, how a growth in mass has led to a growth in self-motivated behavior.
Walking through Sears today I happened to come across a couple looking at a Kitchen Aid mixer, with the price of $199 prominently posted. The man pulled out his smartphone, read the barcode and told his partner “it’s cheaper at Best Buy. Let’s go.” And they left Sears, presumably headed to Best Buy. Out of curiosity, I loaded one of my trusty barcode reader apps (in this case, 
We’re hearing more and more about “Relationship Commerce” these days – but how many of us actually understand its implications? I’ve spent years in the midst of the evolution of commerce: As traditional commerce shifted into a digital world, through it’s evolution into Social Commerce, and now as we come upon the brass ring – Relationship Commerce.