In the world of coordinated creation of social media stories, there’s typically two kinds of success, or ROI, on social campaigns – Cost Mitigation, and Sales Increase. And I believe there is a Return on Relationship (ROR) fostered by all brand relevant content and communication… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents, ROR is the value (both perceived and real) that will accrue over time through loyalty, recommendations and sharing.
social media
Tips On Building Your Brand With Social Media [video]
https://www.youtube.com/watch?v=TqvE_lUCw08
Published on May 20, 2014
Powerful Tips On Building Your Brand With Social Media interview with Ted Rubin. Join us as Bill Turley of Trust Based Lawyer Marketing™http://www.TrustBasedLawyerMarketing.com interviews social media brand building guru Ted Rubin of http://TedRubin.com/ as he shares with us how to build your brand using social media streams like Facebook and Twitter, and also talks about the importance of knowing that Brands are from mars and consumers are from venus.
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Here is a recap of the video:
0:46 What Is The Relationship On Brand and Reputation?
1:44 How To Build Your Brand Through Facebook?
3:27 How To Make A Human Connection On Social Media
4:32 How To Use Customer Service To Develop Relationships
6:00 Brands Are From Mars and Consumers Are From Venus
6:59 Pick Up The Phone and Connect By Call Folks
SocialMedia Marketing World: Have We Lost the Social in SocialMedia? #ThatsUtterNonsense
Be sure to watch for the “That’s Utter Nonsense” Moments with Ted Rubin at minute 20:15 and Nichole Kelly at 21:50 
The #ThatsUtterNonsense Podcastwill be launching soon. Nichole and I are ready to go!
Conversation is the Ultimate Content
Make your content focused on conversation instead of thinking of yourself as a media business like so many are now preaching. Instead think of your brand as the people who make it up, and change the focus from “Convince & Convert” to “Converse & Convert!” Content creates conversation between you and more importantly amongst others.
How Can a Brand Stand Out in Social?
To me it is really simple, if you want to stand out then do what most others are not doing, actually be social when using social media. Put on your human face, and look to make friends and build relationships. It is not about how many will actually look to do that with you, but that you make that a part of your social DNA for the world to see.
Men are from Mars, Women Like Social Media ~via @InsideCXM
More than once, I’ve read statistics that demonstrate how women are much more likely to use social media than men. Some of those statistics focus on the specific role a woman may have in life. One that I noticed specifically mentioned how quite a few mothers utilize social media to do something that women have always done well – communicate their likes and dislikes.
Social Media Myths Busted… Ted Rubin interviewed by @CoachLaura [video]
Social Media Myths Busted with Ted Rubin and Laura Rubinstein
Social Media Myths Busted with Ted Rubin and Laura Rubinstein
Streamed live on Apr 16, 2014
http://socialmediamythsbusted.com How To Turn Your Social Media Resistance Into Revenues. Interview with Ted Rubin
To Many Businesses, Social is Still a Campaign-Based Tactic
To many businesses, social is still a campaign-based tactic, viewed and managed separately from business operations. This is flawed thinking. Social media marketing needs to be woven into the fabric of all marketing and communications channels, and strategically managed from a 360-degree perspective. Why? Because social communication has worked its way into most aspects of your customers’ daily lives. There’s no way around it—people who frequent social channels want the companies they deal with to interact with them on those channels.
Let Go of the Fear and Own Social ~via @InsideCXM
Just about every business owner recognizes the importance of using social media. To that end, they arrange for web sites to be built, have accounts on all the major social networking sites, and regularly post information about what their businesses are offering and doing. While that’s fine, these efforts are still relying mainly on pushing information toward consumers and attempting to treat their responses like data. That’s where things need to change.