Ted Talks About… Looking People in the Eye Digitally [video]

 

My New Book Available Now… HOW TO LOOK PEOPLE IN THE EYE DIGITALLY 

In How to Look People in the Eye Digitally, Ted re-introduces us to the one-on-one communication skills we’ve forgotten in our rush to new technologies. He shows us how we’ve let social and mobile technologies hold us back, and teaches us new ways to use the people skills we already have to stay connected in an authentic, human way.

~Previously posted at TedRubin.com

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Content Marketers Should Adopt Newsroom Habits

By now, it’s clear that what it means to be a marketer has changed. As a discipline, marketing is more data-driven, more dependent on technology, more accountable to outcomes.

But the nature of the work has also changed. Yesterday’s campaign-driven projects with their long lead times, well defined scope and clearly delineated beginnings and ends are giving way to something more organic and continuous, something more fluid, even improvisational.

But marketing organizations, by and large, are still organized around a campaign-driven cadence.

As part of the adaptation, marketing leaders are often told their organizations should look more like newsrooms. But what in the world does that mean?

newsroom
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Return on Relationship, #RonR, is Measured…

$ vs Value

ROR, #RonR, is measured through organic engagement, community management, sentiment monitoring and so much more. It all comes down to one word: Value. How do your social media efforts create value for you, as a brand, and for your audience? What prompts that viewer to come back to your social channel(s) and to any other place you are looking to drive them to? … Read more

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Matrix Retail: The Logistics of Customer Experience

matrix

At a previous NRF Shop.org Summit I saw a keynote address by Jamie Nordstrom on trends he saw coming in the online retail business. During his talk Jamie said there was a new dynamic emerging, people were describing using words like multi-channel and omni-channel. However in his view these words were not fully capturing the changes he saw coming in retail and a new word was needed, ‘maybe polychannel or something like that’.

After the presentation I had a quick meet and greet with Jamie in which I told him how much his presentation had resonated with me based on my past senior department store retail experience at Hudson’s Bay Company. I then said to him that I think I know the word he was looking for to describe the new dynamic and that was Matrix Commerce. His reaction was immediate and visceral ‘Yes, that’s it! Have you trademarked it?’ … Read more

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“Life isn’t about Finding Yourself. Life is about CREATING Yourself.” #RonR

Screen Shot 2014-12-22 at 9.39.10 AM

The title of this post is a George Bernard Shaw quote I employ with my daughters in the hopes I will impress upon them, in a small way with a few words, what I will say here with many more words than their attention spans will allow. How many times have you heard that some person or other is on a quest to “find themselves?” Many times we hear it in relation to a young person starting out in life to find their purpose, or when an older person jokes about what they want to be when they “grow up.” … Read more

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You are what you share

WhatYouShare I have a friend who can always be counted on to have a great book recommendation handy. Another who can not only tell you the best available movie currently in theatres, but confidently stand behind his recommendations.

And some people are eager to share a link to an article or idea that’s worth reading.

Most people, though, hesitate.

“What if the other person doesn’t like it…?”

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