THE SOCIAL CMO Blog

Alone we can do so little; together we can do so much!

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Digital Transformation and the New Customer Experience

April 19th, 2014 · All Posts, BrianSolis

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We’re under attack! Social, mobile, real-time, cloud, big data…it’s coming at us all at once! Rather than miss out, many brands are jumping from trend to trend as a way of staying relevant in an increasingly digital market.

Facebook, Twitter, Youtube, Foursquare, Instagram, Pinterest…we’re covered. We have and had a strategy for a while now.

Mobile. Yep, we’ve got an app for that…plus we’ve got adaptive and responsive web design that makes old sites new again!

Snapchat…our brilliant strategy vanishes in 5,4,3,2,1.

Jelly? We’ve got the answer. [Read more →]

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Thinking lifetime (don’t break the chain)

April 19th, 2014 · All Posts, SethGodin

The traveling salesman, the carnival barker and the old-time businessman can hit and run. Make the sale, cut your costs, move on.

Today, though, in the connection economy, two huge factors are at work:

1. Subscription. The lifetime value of a customer is high and getting higher. You might buy $50,000 from one grocery store over time. If you own an inkjet printer, it might come to a thousand dollars a year in toner expenses, with a profit margin approaching 90%…

2. Spreading the word. Every customer is also a media outlet and a publisher if she chooses to be. That means that unhappy news spreads far and fast (and that remarkable products and services need lower ad budgets).

But this seems to be almost impossibly difficult for companies to embrace. A simple example:

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Let Go of the Fear and Own Social ~via @InsideCXM

April 18th, 2014 · TedRubin

Just about every business owner recognizes the importance of using social media. To that end, they arrange for web sites to be built, have accounts on all the major social networking sites, and regularly post information about what their businesses are offering and doing. While that’s fine, these efforts are still relying mainly on pushing information toward consumers and attempting to treat their responses like data. That’s where things need to change. [Read more →]

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Social Media And Branding: A One On One With A Harvard Business Professor

April 16th, 2014 · SteveOlenski

As we approach the end of another March Madness — and as a mega sports fan it’s truly one of the most wonderful times of the year, I figured it was appropriate to infuse a hoops-theme in the title of this article, as it were.

And while I’m not sure of my guest’s basketball prowess, if his hoop skills are anything like his knowledge of social media and branding, I may be in trouble if indeed we do ever go one-on-one. His name is Mikołaj Jan Piskorski, his friends call him Misiek and he is a Harvard Business School professor and author of the book A Social Strategy: How We Profit from Social Media. [Read more →]

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Ted Rubin Interviewing @prjones71 (@MaryKay VP) at Brand Innovators SXSW [video]

April 15th, 2014 · TedRubin

Ted Rubin & Paul Jones (Mary Kay Inc) at Brand Innovators Austin

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Empower Your Employees Presentation at Hispanicize… by @Ramon_DeLeon & @TedRubin

April 15th, 2014 · TedRubin

https://www.youtube.com/watch?v=fXiFBGNMtQo

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How to Look People in the Eye Digitally ~designed by @InfoGraphicTeam

April 14th, 2014 · TedRubin

HowToLookDigitally

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Collecting Customer Data: The Trust Exchange ~via @InsideCXM

April 14th, 2014 · TedRubin

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Big Data. Big Brother. The NSA debacle. People in the United States are feeling vulnerable. And with all the publicity surrounding online security hacks and stolen account numbers (not to mention all-out identity theft), is it any wonder that consumers are leery of giving brands their personal information?

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Evolving Brand Stories From Product to Purpose

April 11th, 2014 · All Posts, AnnelizaHumlen

True Story by Kevin Harber

THEME #6 OF POST SERIES ON HUMANIZING BRAND STORYTELLING

This post series has so far explored five different ways in which brand stories have evolved in recent years to become more humanized and people-powered.  Many of the themes represent manifestations of internal corporate culture, philosophy of leadership, and systems of management and communication.  In contrast, the sixth theme is more granular – pertaining to the origin of the story itself.  It’s about how source and sentiment can make the difference in creating either information that merely explains “what” or “how” versus actual stories that engage and communicate purpose and reason for being.  So what’s driving this defining difference?   There are four key areas of disconnect which fuel or weaken a brand’s story engagement potential.

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Develop an Acute Ability to Listen

April 10th, 2014 · TedRubin

What if your point of difference was an acute ability to listen?

What would that look like?

It always amazes me how many people cut me off mid-sentence, and don’t even let me get my answer out, after they ask me a direct question.

Yes, I recognize listening alone may not set you apart from the competition. From my experience, you may win more business using your ears and eyes than with any other marketing strategy. That’s because, with listening, you can understand your prospect, and that understanding will help you win new business.

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