Back in April of this year, I wrote a piece entitled A View To A Thrill: Why Marketers Need To Get Visual, Fast. The article essentially served as a not-to-gentle reminder (at least that was its intent) to those in marketing and advertising of the power of the visual when it comes to reaching and engaging consumers.
What I wrote then is surely true today.
The power of visuals in marketing and advertising is not the future, it is the present. Ok technically it’s the present AND the future but my point is this is not something that’s coming down the road nor is it a trend or a fad for that matter. Consumers want and quite frankly, expect to see some kind of visual aid, if you will, when it comes to marketing and advertising. These visual aids resonate and connect with consumers and spur them to take action.
However, based on new research it may not be just any old picture or image that will do when it comes to fully engaging and resonating and in turn prompting a consumer to take action AKA spend their money on your product, service or ware. [Read more →]
Tags:brand managers·Digital marketing·oracle marketing cloud·steve olenski
July 14th, 2014 · TedRubin
I recently read a blog post by Margaret Molloy, CMO of Siegel+Gale about her favorite quotes on “simplicity,” and the first sentence resonated with me:
“At Siegel+Gale, we often think of simplicity as creating brand experiences that are remarkably clear and unexpectedly fresh.”
I think that should be the mantra for any business, really—to create clear, fresh experiences for our customers—something so pure that it feels as delightful as plunging into a crystal clear pool on a hot day. If every organization focused on this, can you imagine the power it would create?
It’s funny that while we as humans crave simplicity, we also tend to get very busy making everything complicated. Why is that? What can we do to counter it? When I talk about #JustBeNice or #RonR, simplicity is the root. It’s the very core of true connection… yet it’s one of the hardest things to maintain.
Rhythm is another word that brings the feeling of simplicity to mind. It’s great when we experience it or watch it happen, but boy is it hard to keep up!
Stop worrying about what’s next, for a moment, and concentrate on defining what simplicity means to you… and how to make it part of your “Brand DNA.”
June 26th, 2014 · TedRubin
Build Greater Intimacy with Clients and Profit from ROR
Uploaded on Jun 25, 2014
If you want to continue to reach your market in this social media age, your communications, public relations, and marketing need to focus on building relationships. Your metrics need to expand beyond ROI (return on investment) to include ROR: Return on relationship, #RonR. ROI is simple dollars and cents. ROR is about people… the value (both perceived and real) that will accrue over time through connection, loyalty, recommendations and sharing.
Discover new ways to build greater intimacy with your target audience, your clients, and consumers–how to “look them in the eyes digitally” and increase trust, loyalty and advocacy.
June 14th, 2014 · TedRubin
Dave Cox: Terrific interview by my good friend +Bryan Kramer who chats with +Ted Rubin (“Return on Relationship” author) about getting social in the digital age and “looking each other in the eye digitally” [Read more →]