The buzz surrounding Snapchat for brands is definitely at a high decibel level. And just like other new social apps, there are lots of tutorials and how-to articles being created on a daily basis to show you how to get the most out of the platform. But what happens after the “shiny new toy” syndrome wears off? Is the millennial audience going to get disenchanted and be looking around for the next new thing? Perhaps not, if you play your cards right.
You know that I’m big on social listening, and have been from the start. We have this incredible, unprecedented resource for learning more about our clients, customers and connections, but we have to listen to make it work. So I’ve been very pleased to see that social listening is (finally) getting some play in the marketing and sales arena.
Social spend—you can’t escape the term in the marketing world, but what does it really mean? Most of the articles and statistics you see on social spend are narrow in focus—it’s all about ad buys. From that perspective, social spend sets a new all-time high every year. In 2015, the estimated social ad spend checked in at nearly $24 billion, largely thanks to mobile advertising. This year, it will surely be even higher.
Future of Retail as an Omni-Channel ‘Internet of Things’ | Jeff Ashcroft | LinkedIn
Let’s put an end to NOT looking people in the eye so you don’t have to smile or say hello. I think 2016 should be The Year of Connection, and I’m not talking digitally here, but face-to-face.
When it comes to getting to know your customers, knowing how to “look people in the eye digitally” has never been more important. Picking up the phone is often the last option for most consumers today. They can get everything they need to make a buying decision online for all but the most complex sales. So how can marketers stay close to the customer without having a lot of one-on-one interaction? How can they discover the customer’s pain points and glean enough information to say the right things without a lot of face time?
Before you attempt a big change in your company, whether it’s a brand overhaul or a systems change, make sure all who are affected know what you’re doing and why. Keeping your business running smoothly in a transition means addressing the needs of your employees before, during and after the change. So let’s start at the beginning and work forward.
Everybody’s talking about customer experience these days, but how many companies actually follow through to ensure that their customers are getting the best experience possible? And how are they doing that?