New video from @ChrisBrogan recorded at SAS’s headquarters in Cary, North Carolina in which he lays out some concrete steps people and companies can take to make social media happen.
Notable are the points on the utility of social media in undoing the lobotomy that seperated functions such as marketing and PR to now create a unified development and communications capability.
Looking forward to meeting Chris at #BroganMemphis as it seems he shares some of the unification goals of @TheSocialCMO through C-Level Social and smashing the silos with social media is currently one of our favorite pastimes!
Jeff Ashcroft
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