THE SOCIAL CMO Blog

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Entries from April 28th, 2010

Engagement as a Universal Constant

April 28th, 2010 · 2 Comments · All Posts, AmberNaslund

How familiar are statements like these? “Gee I really wish such-and-such would just engage.” “Be engaged in order to be successful in social media.” “Social media is different than marketing because it’s about engagement.” “We really want to engage our community.” All fair statements, through their own lenses. But the trick is that the definition […]

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Audio from the small group meeting with Seth Godin in Manhattan

April 28th, 2010 · 1 Comment · All Posts, TreyPennington

This is an incredible age of opportunity. We have the power and tools to make and connect with friends around the world who can truly make stuff happen. It would take a long time to catalog all the good stuff flowing my way just THIS month (London, Paris, New York, Orlando, etc.)…one highlight was a […]

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Dear CMOs, Wake up to Social Media challenge

April 28th, 2010 · 4 Comments · All Posts, Dr.HarishKotadia

In my previous post titled What is Social CRM and why it is important, I have highlighted the phenomenal growth in number of Social Media users and importance of engaging customers through Social Media for building trust and brand loyalty. Given statistically significant correlation between social media engagement and financial performance metrics – revenue and […]

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How to Grow a Targeted Following on Twitter

April 27th, 2010 · 2 Comments · All Posts, RachelFoster

When I first started using Twitter, I made a big – yet common – mistake. I followed only people who followed me. This resulted in a stream full of spam and total silence whenever I posed a question or shared a link. When I reached about 1,000 followers, I decided to take a proactive approach […]

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The Role of Leadership in Social Media

April 27th, 2010 · 3 Comments · All Posts, ScottMonty

We often hear of social media being equated with tools and platforms. But it’s really much more than that. If you’re adopting these technologies and behaviors at your company, it’s not about the shiny new toys. It’s fundamentally about culture change. And that type of transformational change – which may include updating business practices – […]

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Costco and social media: Where are they?

April 26th, 2010 · 4 Comments · All Posts, Karima-CatherineGoundiam

As a business consultant, I always look at Costco with a lot of interest. It took me a good 2 years to be convinced that I needed a Costco membership card. I used to piggyback once or twice a year with a privileged family member. Now, I am a member and I enter Costco feeling […]

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Marketing in a Social Media World

April 26th, 2010 · Comments Off · All Posts, TedRubin

Experiment means trying different approaches until you hit the one that works. Too often “strategic planning” means setting a course and sticking by it no matter what the feedback. The benefit and beauty of social marketing is the ability to experiment in a new environment and chart a course that may otherwise have never been […]

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How to Reach the C-Suite: 10 Actions to Shift into High Gear

April 26th, 2010 · 2 Comments · All Posts, AnneDGallaher

Think you’re ready for the C-Suite? Whether you aspire to the CEO, CIO, or CMO position, these 10 principles will help you market yourself in executive circles, develop an influential network, and reach your leadership goal sooner. 1. Build “up” your network. Assemble a personal board of directors to tap for business advice. Look for […]

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A Problem Affecting Twitter’s B2B Marketing Adoption (It Ain’t Easy)

April 25th, 2010 · 1 Comment · All Posts, JeremyVictor

Over the past couple of months as we’ve been working with clients at Make Good Media, we noticed a social media trend I thought I would share. It has to do with Twitter. As an active, daily user of Twitter, it is fairly easy to overlook this trend. But repeatedly, we’ve heard the following, “At […]

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Social CRM: Controversial, Complex, Critical!

April 24th, 2010 · 1 Comment · All Posts, JeffAshcroft

Here at The Social CMO we have a number of experts, definers and those interested in the implementation of Social CRM Strategies. Everytime we make a post on the topic, there is always many responses both positive, negative or debating one interpretation or another. See our recent post from @HKotadia entitled Definition of Social CRM […]

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