How familiar are statements like these? “Gee I really wish such-and-such would just engage.” “Be engaged in order to be successful in social media.” “Social media is different than marketing because it’s about engagement.” “We really want to engage our community.” All fair statements, through their own lenses. But the trick is that the definition [...]
Tags:engaged·engagement·interaction·unselfish intent·what does engagement mean?
This is an incredible age of opportunity. We have the power and tools to make and connect with friends around the world who can truly make stuff happen. It would take a long time to catalog all the good stuff flowing my way just THIS month (London, Paris, New York, Orlando, etc.)…one highlight was a [...]
In my previous post titled What is Social CRM and why it is important, I have highlighted the phenomenal growth in number of Social Media users and importance of engaging customers through Social Media for building trust and brand loyalty. Given statistically significant correlation between social media engagement and financial performance metrics – revenue and [...]
Tags:brand loyalty·building trust·engaging customers·social crm·user growth
When I first started using Twitter, I made a big – yet common – mistake. I followed only people who followed me. This resulted in a stream full of spam and total silence whenever I posed a question or shared a link. When I reached about 1,000 followers, I decided to take a proactive approach [...]
We often hear of social media being equated with tools and platforms. But it’s really much more than that. If you’re adopting these technologies and behaviors at your company, it’s not about the shiny new toys. It’s fundamentally about culture change. And that type of transformational change – which may include updating business practices – [...]
Tags:aligned·ceo·consistency·Ford·leadership·message·openness·social media·transparency·video
As a business consultant, I always look at Costco with a lot of interest. It took me a good 2 years to be convinced that I needed a Costco membership card. I used to piggyback once or twice a year with a privileged family member. Now, I am a member and I enter Costco feeling [...]
Experiment means trying different approaches until you hit the one that works. Too often “strategic planning” means setting a course and sticking by it no matter what the feedback. The benefit and beauty of social marketing is the ability to experiment in a new environment and chart a course that may otherwise have never been [...]
Tags:discovery·engagement·experiment·marketing·user generated content
Think you’re ready for the C-Suite? Whether you aspire to the CEO, CIO, or CMO position, these 10 principles will help you market yourself in executive circles, develop an influential network, and reach your leadership goal sooner. 1. Build “up” your network. Assemble a personal board of directors to tap for business advice. Look for [...]
Tags:actions·advise·aspirations·c-Suite·network·qualities·Reputation·strategic·traits·trust
Over the past couple of months as we’ve been working with clients at Make Good Media, we noticed a social media trend I thought I would share. It has to do with Twitter. As an active, daily user of Twitter, it is fairly easy to overlook this trend. But repeatedly, we’ve heard the following, “At [...]
Here at The Social CMO we have a number of experts, definers and those interested in the implementation of Social CRM Strategies. Everytime we make a post on the topic, there is always many responses both positive, negative or debating one interpretation or another. See our recent post from @HKotadia entitled Definition of Social CRM [...]
Tags:Dr. Harish Kotadia·esteban kolsky·scrm·social crm·social customer relationship management·social media
