Here is a neat way to look at some key aspects of the Marketing Mix… thru the eyes of a party setting. So imagine that you, your friends and a famous athlete are all at a party together and in the same room. Direct Sales/Marketing takes place when you see a famous athlete at a [...]
Entries Tagged as 'Ryan Sauers'
The Party and your Marketing Mix
January 22nd, 2010 · 1 Comment · Ryan Sauers
Tags:advertising·brand recognition·direct marketing·direct sales·marketing mix·PR·Public Relations
Everyone has a BRAND!
January 19th, 2010 · 2 Comments · Ryan Sauers
Let’s face it…we use the word “Brand” all of the time. We talk of brands we like, as well as the ones we do not like. Successful organizations have established valuable brand equity and a strong brand name. I have come up with an acronym that can help you to better understand and further relate [...]
Tags:Attributes·Brand·brand equity·Distinctiveness·Reputation
