Day: June 19, 2011

The Power of the Brand? Ask Their Customers!

Looking to travel from the east to the west coast recently, I decided to take a look outside my normal coast-to-coast airlines United and American Airlines.

Jet Blue, with great seats and video selections, wasn’t flying around the times I needed but noticed that Virgin America was.

Having taken Virgin Atlantic for some Boston-London flights in the past, I pondered whether Virgin America was the same, or as good as (or worse than) Virgin Atlantic.

So I turned to Twitter to ask the gang if they had any thoughts. This was my Tweet:

“Thinking of taking Virgin America Boston-San Fran, any thoughts? (Have flown Virgin Atlantic, but not America)”

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Will Facebook Be Effective For B2B Marketing?

One of the most common questions about B2B social media is whether or not (and how) Facebook fits into the mix. There really isn’t a simple answer and it’s best to think of it in macro vs. micro terms. There are hundreds of variables to consider, but starting with these three important b2b social media questions should help.

That said, some of the best expertise on the subject of Facebook for B2B comes from SocialMediaB2B.com’s co-founders Kipp Bodnar and Jeffrey L. Cohen. At MarketingProfs B2B Forum , Jeffrey, along with Deirdre Walsh, and Susan Solomon, presented on the topic: Facebook for Effective B2B Marketing.

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Research shows Facebook emotional boost is like marriage

Do social media technologies isolate people and promote false relationships? Or are there important benefits associated with being connected to others in this way?

The Pew Research Center’s Internet & American Life Project decided to examine these questions in a survey that explored people’s overall social networks and how use of these technologies is related to trust, tolerance, social support, and community and political engagement.

Among the many interesting findings, Pew reports that the social relationship “boost” received by Facebook users is equivalent to about half the total support that the average American receives as a result of being married.

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