You will find no shortage of opinions when you visit your favorite social media platform, and you’ll also find no shortage of opinions about social and communications platforms in general. There is no arguing with the fact that at the most basic level, social and comms platforms can be very useful tools in both marketing and our everyday lives. Whether you see them as more than that ultimately depends much more on you than on the platforms themselves. It’s how you see them – and most importantly how you use them – that determines your experience.