SteveOlenski

A New Social Media Muuver And Shaker

For those who don’t know me, I am a huge fan of (in no specific order): coffee, breathing, peanut butter and puns. The latter of course is the reason for my purposely misspelled word in the title above.

Ok, maybe it’s not a pun in the biblical sense but I think it’s a pun nevertheless. If you don’t agree with me, that’s perfectly fine. And while I am not the world’s greatest speller – although I did come in 2nd place in the 6th grade spelling bee a few years back, the reason for my incorrect spelling of the word “mover” is due to the fact that I want to tell you about something called “muuver.”

As per their description on the crowdfunding site indiegogo.com, “muuver is a simple to use social app that let’s you share your hypes and gripes, kudos & complaints, likes, and dislikes – about ANYTHING. muuver then takes your hype or gripe about an item and adds it to the ‘item page’ where you can see everybody else’s posts who hyped or griped about that item.”

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A New Spin On Location-Based Advertising

Location based advertising is rapidly becoming the “next big thing.” Having the ability to hit (figuratively) someone with an ad on their mobile device based on their location at any given moment in time is, well pretty darn exciting and most assuredly very promising in terms of success.

Back in April a headline on cnet.com read: Location information to make mobile ads more valuable. In the article the writer made reference to two interviews in which “the CEO of the mapping app Waze and ad executives Jason Spero from Google and Mollie Spilman of Millennial Media talked up the importance of users’ GPS location information to help tailor advertising.”

Seems the folks at Facebook are paying attention to the ever-growing popularity of location based advertising as witnessed in Parmy Olson’s Forbes column on May 9th in which she wrote of the fact that Facebook (is) In Talks To Buy Waze For $1 Billion.

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Why J.C. Penney’s Epic Mea Culpa Will Work

Back in June of last year as I became aware of what was going on inside J.C. Penney headquarters I penned JC Penney’s Epic Rebranding Fail. I heard from some in the marketing world who thought my use of the word “epic” was too harsh. My response to them at the time was along the lines of “perhaps, but we just don’t know yet, do we?”

DALY CITY, CA - FEBRUARY 28: People walk by a...
(Image credit: Getty Images via @daylife)

And at that time I didn’t know if the rebrand campaign that ill-fated CEO Ron Johnson was undertaking would in fact be classified as epic when the dust settled.

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Programmatic Advertising – My Curious Quest Continues

Back in March of this year I penned What Is Programmatic Advertising And Is It The Future? The opening sentence said it all: “I am by nature a very curious person especially when it comes to the world of marketing, advertising and branding.”

I prefaced my column that day because I am indeed a very curious person and in that particular context in that particular article I was referring to “programmatic advertising.”

In the piece I shared a conversation I had with Gurbaksh Chahal who is the Founder, Chairman & CEO of a company called RadiumOne. whose platform“is designed for today’s real-time,programmatic media landscape.” And while I had a great chat with Gurbaksh, my curiosity remained piqued, as it were.

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When It Comes To Integrated Marketing – The Defense Can Never Rest

I was wrong. I stand before you – well actually I am sitting as I write this, but regardless I am here before you to  beg forgiveness, to tell you I was wrong – dead wrong when it comes to integrated marketing or cross-channel marketing or omni-channel marketing or whatever other phrase you know it by.

Back in November of last year I scribed The Need For Marketing Integration – The Defense Rests. In that now ill-titled piece, I wrote of something I came across on MarketingCharts.com: Multichannel Retailers Struggle To Create A Seamless Brand Experience.

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When It Comes To Big Data Is Less More?

My oxymoronish title aside, two esteemed professors at an Ivy League school say that while those in the marketing world continue to struggle with how to handle all the data they are accumulating, they may in fact be wasting their time and more than likely need to go on what they refer to as a “data diet.”

The amount of data brands collect today from all the various channels: social media, email, mobile, and on and on is enormous.

Over the past year or so I’ve written three different articles about Big Data including one in January 2012 entitled Why CMOs Need To Get Real About The Policy Implications Of Big Data.

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Epicurious Uses The Boston Marathon Tragedy To Cross That Line

Two days ago. Just two days ago right here in these hallowed halls, as it were, I scribed a column entitled For Brands There’s A Fine Line Between Capitalism And Capitalization – At Least There Should Be. 

The article essentially spoke to the fact that some brands will do whatever it takes, regardless of such minor details as ethics and morals, to move their product, whatever said product may be. And that they will go right on doing what they’ve always done which is to essentially use any medium necessary – email, print, direct marketing, TV, radio, mobile and on and on to drive their message home to as many consumers they possibly can.

Seems I forgot to mention one medium: social media.

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For Brands There’s A Fine Line Between Capitalism And Capitalization – At Least There Should Be

I realized in penning this particular article that there are some brands who simply will not care. They will not care about crossing any lines – fine or otherwise. They will do whatever it takes, regardless of such minor details as ethics and morals, to move their product, whatever said product may be.

They will go right on doing what they’ve always done which is to essentially use any medium necessary – email, print, direct marketing, TV, radio, mobile and on and on to drive their message home to as many consumers they possibly can.

For these brands there is no line between capitalism and capitalization.

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Moneyball For Sales And Marketing (Infographic)

I know what you’re thinking, Steve’s writing about Moneyball only because of the incredible physical similarities between himself and Brad Pitt – who starred in the movie of the same name.

Well, Mr. Pitt’s and my striking resemblances aside, the reason for my article is to share with you something I discovered that ties in the concept of Moneyball with sales and marketing. Now for those of you who are not familiar with the term “Moneyball” please allow me to explain.

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B2B And B2C Marketers Agree – Relationship Marketing Is Where It’s At

Part of me is truly amazed that has taken this long to realize something that should have been obvious to all of us from the beginning of time. Well, the beginning of advertising and marketing time, that is.

Regardless of the medium or platform or whatever word you prefer to describe all the ways we communicate with consumers, shouldn’t we all collectively been trying to establish a relationship and engage with our customers from the proverbial get-go?

Shouldn’t adopting this type of approach bring with it the subsequent increased revenue we all seek but done in so in a more, of I don’t know, natural way?

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