Every brand manager and product manager in the world wants more loyal customers, right? Well if they can master the art of one-simple 6-letter word they would be well on their way to achieving their goals.
This seemingly innocuous or harmless word can be very harmful and quite damaging to a brand’s long term success if not done properly and consistently.The word is “engage” or “engagement” if you prefer. No matter what you call it interacting and engaging with your customers and prospects is the key to establishing, fostering and maintaining brand loyalty. However as know from a recent post, Engagement Is The Most Important Digital Challenge For Marketers… “According to a recent McKinsey quarterly report, having the ability to engage their customers and leverage those relationships is the number one digitally-related challenge facing marketers today.”
I was 14 years old when I became infatuated with the idea of Announcing. I listened intently, and tried desperately to emulate the resonant stylings of the most popular disc jockeys on the air in Detroit, Michigan. For me they were almost as much the sound of Motown as was the music. If they said it, the audience believed it. If they sold it, we wanted to buy it. They could make anything sound like the most important thing at that instant — from on-air promotions to the current time and temperature.
Every Google search is a hand being raised. So is every tweet, blog post, and Facebook comment with a complaint or question. Do you call on those raising their hands?? If not, you are missing an incredible opportunity!
Entrepreneurs by nature are performance driven. We have no guarantees of long-term employment, retainers, or even work into next week. What drives us is the desire to do great work—and to keep good clients. To be independent and successful.
I got into it with a ‘sales expert’ yesterday. He told me that “sales is a warrior’s job and the warrior works alone.” I thought, don’t bet your moccasins on that.
Dear Publishers and business leaders,
Growing up, my mom always said “readers are leaders.” I think that statement is largely true. Reading and consuming information helps us grow and expand our knowledge.
Has the relevance of the community manager already come and gone? Just four years ago, it would be difficult to name a company that employed someone to grow and nurture their communities. Today, it would be equally as difficult to name a company that doesn’t.
Awareness Networks released insights and prognosis from 34 business and marketing leaders as part of its