b2c marketers

Brand Managers Who Want More Loyal Customers Need To Do This

Every brand manager and product manager in the world wants more loyal customers, right? Well if they can master the art of one-simple 6-letter word they would be well on their way to achieving their goals.

Unknown ObjectThis seemingly innocuous or harmless word can be very harmful and quite damaging to a brand’s long term success if not done properly and consistently.The word is “engage” or “engagement” if you prefer. No matter what you call it interacting and engaging with your customers and prospects is the key to establishing, fostering and maintaining brand loyalty. However as know from a recent post, Engagement Is The Most Important Digital Challenge For Marketers… “According to a recent McKinsey quarterly report, having the ability to engage their customers and leverage those relationships is the number one digitally-related challenge facing marketers today.”

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Marketing Integration – The Number 1 Thing B2B And B2C Marketers Want To And Need To Learn

Not Search Engine Marketing. Not PPC. Not even Social Media Marketing. No, the #1 thing B2B Marketers and B2C Marketers alike want to learn more about is marketing integration and creating a true integrated marketing strategy.

This not-shocking-to-me finding came from a report released by Webmarketing123, who surveyed over 500 marketing professionals. There are other findings which I will share with you, but after reading the report and reading it over, I knew right away the one finding that stood out from all others and it happened to be the very last chart in the report.

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Marketers And Advertisers: Women Are Driving The Purchasing Bus, Get Used To It

“Women control the majority of purchasing decisions in a household and their influence is growing.” That’s just one of the many key findings from a Nielsen Study which showed that women the world over are in control of purchasing decisions which should serve as a wake up call to business to consumer (B2C) marketers and advertisers across the globe. 

The study, titled Women of Tomorrow: A Study of Women Around the World, provides insight into how current and future generations of female consumers shop and use media differently and presents many cases where marketers have a “massive opportunity to better connect women with the products they buy and the media technologies they use to make a positive impact both in their lives and in the bottom line.” The study also provides even more proof as to the importance of creating and integrated marketing and advertising message.

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CMOs Struggling To Keep Up With The Digital Revolution

In a wide-ranging survey of more than 1,700 chief marketing officers from 64 countries and 19 industries, IBM’s 2011 Global CMO Study revealed that a large portion of CMOs, while excited at all the changes happening in the marketplace – are ill-equipped to deal with and manage it. 

Back in July I shared with you the results of the State of Marketing Report from the Chief Marketing Officer (CMO) Council which revealed that “Social Media And Integration is Chief Among Marketers’ Priorities.” Then in September it was the results of a study conducted by Duke University’s Fuqua School of Business that showed that “CMO’s To Increase Spending On Social Media But Integration Still Lacking.”

And today I want to share some of the results of the aforementioned IBM 2011 Global CMO Study which revealed four (4) key challenges that CMOs feel unprepared to manage:

  1. The explosion of data. It goes without saying we are ALL swimming in a sea of data. It’s all around us and the key will be not only managing all of it but measuring it and gleaning



    the right information from it. Yes the operative word is “right.” One CMO survey put it very bluntly “At this moment, I don’t know how our marketing department will cope with the expected data explosion.”

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