In case you missed the news, McDonald’s had a National Hiring Event April 19th when they recruited 50,000 new employees from the front counter to the home office. We are tremendously excited for this event and the overwhelming response that we’ve received from prospective employees and media.
With this post, I wanted to lift the tent slightly and share a little about how we are managing the communications for this event. As you can imagine, the planning and communications out to the Field (McDonald’s speak for the 14,000 restaurants and thousands of employees around the country that make our operations run smoothly) has been going on for months.
Customer-centricity or getting closer to customers is often the focus of many executive meetings I attend these days. The question always arises, “how can we use new media to get closer to customers?”
What does your organization do with legacy products and services? Things you started that never really caught on, or died out slowly over time?
Even if you are absolutely certain that your product/service is one of the best on the market, what you think of your brand is not nearly as important as what your consumers think of it and say about it. They are, after all, the market!
This is the question that eventually gets asked by every person and every company trying Twitter for the first time. In the height of your initial frustrations, you may be wondering … is Twitter really for me?
While attending