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How to get the results you deserve for your business

How to get the results you deserve for your business

If you’re like most people, you suffer from information overload.

There is so much information online about how to grow your business, improve your blog and sell more stuff that it’s enough to make your head explode, right?

Because there is SO much information to churn through, you tend to shut it all out. Or, maybe you digest a lot information online, but you never put it into practice because you just simply don’t know which direction is the right one for you.

After all, should you spend your money on advertising or a new website? Or, what about this whole social media thing – Is that even worth your time?

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Research: Fastest-growing companies accelerated social media usage

Research released yesterday from The Center for Marketing Research at the University of Massachusetts Dartmouth indicates fast-growing U.S. companies continue to out-shine the Fortune 500 on deployment of social media marketing initiatives.  The research effort, now in its fourth year, studies a compilation of the fastest-growing private U.S. companies compiled annually by Inc. Magazine.

Social networking continues to lead the way. The platform most familiar to the 2010 Inc. 500 is Facebook with 87% of respondents claiming to be “very familiar” with it.  Another noteworthy statistic around familiarity is Twitter’s amazing “share of mind” with 71% percent (up from 62% in 2009) reporting being familiar with the relatively new micro blogging and social networking site. Forty-four percent say Facebook is the single most effective social networking platform they use.

In terms of actual usage, Facebook also leads the way:

Blogging remains an important tool for the Inc. 500. Fifty percent of the 2010 Inc. 500 has a corporate blog, up from 45% in 2009 and 39% in 2008.  Beyond the actual adoption of this tool, there is clear evidence that companies are using blogs effectively.  There is a strong propensity to engage consumers through accepting and replying to comments and providing a vehicle for subscriptions. Thirty-four percent have developed social media policies to govern blogging by their employees. Approximately 20% of the Fortune 500 has such a policy and only 22% of the Fortune 500 have an active blog.

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