Today’s marketing professional has an impressive tool kit at the ready. In addition to the staples of the past half-century or so, technology has created a whole new set that seductively promises to change the arithmetic and shrink things to manageable size. Where the world used to be an accessible oyster only for those with the budget, today’s venture can play in the global arena with even the scarcest of resources.
Okay — truth be told, many of us are still wrestling with pieces of the new tool-set. (Please submit all workable Social Media marketing strategies.)
But while in pursuit of promising new connections in an undeniably dynamic marketplace, it may be timely to revisit the tool that has always shaped, and will again change the discussion.