THE SOCIAL CMO Blog
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Nice post and thanks very much for the mention and for recommending my book!
Humanizing marketing is indeed a challenge. I’m happy to say that I’m seeing more companies take it on! Your suggestion that we apply personas backwards to our current content is excellent. By doing so, we can repurpose to bring it into alignment and get better traction with the content we have, rather than trying to start over from scratch.
Great insights here Jeremy! I have some new and thoughtful content to think about! Thx!
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