I was 14 years old when I became infatuated with the idea of Announcing. I listened intently, and tried desperately to emulate the resonant stylings of the most popular disc jockeys on the air in Detroit, Michigan. For me they were almost as much the sound of Motown as was the music. If they said [...]
Entries Tagged as 'EricFletcher'
The Dangerous Seduction of the Announcer’s Voice
January 8th, 2012 · Comments Off · All Posts, EricFletcher
Tags:announce·context·intense·personal·preach·pronounce·resonance·shared·shared experiences
Measure What Matters
July 12th, 2011 · Comments Off · All Posts, EricFletcher
More than once in recent weeks I’ve participated in (or overheard out of the corner-of-an-ear) discussions on how time-consuming social media has become, what the payoff might be, and when it might be realized. And I would certainly be surprised if many of you haven’t asked some version of these same questions of yourself or [...]
Tags:building·connect·marketing·measure·personal·real·target·transparent·unconditional
When Social Falls Short
June 22nd, 2011 · Comments Off · All Posts, EricFletcher
This post is for anyone who has had to ask (or been on the receiving end of the query) where did our social media marketing strategy go wrong? The answer may be two-fold. It is possible that things began to go awry when the primary focus of social media marketing shifted to numbers; that is, [...]
Where Have All The Leaders Gone?
April 24th, 2011 · Comments Off · All Posts, EricFletcher
Anecdotal evidence is dangerous. But current events (micro and macro level) beg the question: Just when we need it the most, where has real leadership gone? Significant global unrest appears perpetual. Economic crisis inhibits dialogue around everything from national initiatives to local education. Infrastructures that facilitate so much of what is deemed essential seem stretched beyond [...]
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At the Heart of Today’s Game-Changing Marketing Strategies
November 1st, 2010 · Comments Off · All Posts, EricFletcher
Ask a dozen professionals from a variety of endeavors to define marketing and you will likely receive variations on two or three different themes. Retailers, B-to-B enterprises, service providers, Fortune 500 companies, entrepreneurial start-ups – and everything in between — often view, plan and budget for marketing from unique perspectives. But all of us, unique [...]
Tags:behavior·catalyst·change agent·facilitate·loyalty·social media
Marketing Tool That Transcends Message & Media
September 9th, 2010 · Comments Off · All Posts, EricFletcher
Today’s marketing professional has an impressive tool kit at the ready. In addition to the staples of the past half-century or so, technology has created a whole new set that seductively promises to change the arithmetic and shrink things to manageable size. Where the world used to be an accessible oyster only for those with [...]
Tags:enduring·experience·experience marketing·innovations·market shifts·relationships
The Fuzzy Space Between Vision and Focus
August 6th, 2010 · 1 Comment · All Posts, EricFletcher
Far too often, somewhere between the visions we conjure and the stuff necessary to realize our game-changing dreams, the magnificent work of the imagination becomes blurry and unrecognizable. You know the drill. There is buy-in for a vision; goals and objectives are identified; planning completed and resources have been ear-marked. Then something insidious happens: it [...]
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