Today’s marketing professional has an impressive tool kit at the ready. In addition to the staples of the past half-century or so, technology has created a whole new set that seductively promises to change the arithmetic and shrink things to manageable size. Where the world used to be an accessible oyster only for those with [...]
Entries Tagged as 'EricFletcher'
Marketing Tool That Transcends Message & Media
September 9th, 2010 · No Comments · All Posts, EricFletcher
Tags:enduring·experience·experience marketing·innovations·market shifts·relationships
The Fuzzy Space Between Vision and Focus
August 6th, 2010 · 1 Comment · All Posts, EricFletcher
Far too often, somewhere between the visions we conjure and the stuff necessary to realize our game-changing dreams, the magnificent work of the imagination becomes blurry and unrecognizable. You know the drill. There is buy-in for a vision; goals and objectives are identified; planning completed and resources have been ear-marked. Then something insidious happens: it [...]
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Lennon & McCartney, a Lagniappe, and Social Media Muscle
August 3rd, 2010 · No Comments · All Posts, EricFletcher
Some things just deserve a spotlight. A Twitter friend — @9inchmarketing (John, IRL) – reminded me of this when he introduced me to the Purple Goldfish Project. This is an organized effort to draw attention to the existence of Lagniappes (the practice of giving something extra) in the course of everyday business. Herein is one [...]
The Role of Proactive Listening in Social Media Communication
June 7th, 2010 · 1 Comment · All Posts, EricFletcher
Here’s the problem: we believe that once we’ve delivered a message — written it, recorded it, spoken it aloud, hit “SEND” or (truth be told) even outlined it in bullet-form — that we have Communicated. Put another way (and maybe a bit more to the point), when we think about communicating, we inevitably think about [...]
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The Thrill of the Chase vs. the Drudgery of Dialogue
April 6th, 2010 · 4 Comments · All Posts, EricFletcher
For many, the chase is simply easier than the work associated with building and nurturing lasting relationships. The chase offers variety, an adrenaline rush, and – win or lose – it’s off to the next pursuit. No working through misunderstandings and unrealized expectations. No – this isn’t a post about personal relationships — parallels notwithstanding. [...]
Tags:business development·chase·dialogue·drudgery·investment·proactive·thrill
Conversations, Relationships & Renaming Social Media
April 3rd, 2010 · 6 Comments · All Posts, EricFletcher
There are, no doubt, a few good reasons for some business endeavors — in particular, professional service enterprises — to have concerns over the use of social media. For example, lawyers, doctors and accountants cannot be perceived to be offering legal, medical or tax advice in any media marketing context — social or otherwise. I [...]
Collaborating? Check Your Winning Attitude at the Door
March 21st, 2010 · No Comments · All Posts, EricFletcher
There are few things we value more than winning. From t-ball, to spelling bees, to the professional sports franchise we personally adopt, nothing matches the thrill of finishing on top. It impacts self-image, the way we relate to those around us, and even commerce. (Ask the folks in New Orleans about victory’s impact on the [...]
Tags:collaborate·collaboration·compromise·driven to win·winning
Resisting The Temptation of Meaningless Metrics
February 9th, 2010 · 7 Comments · All Posts, EricFletcher
With the question of measurable ROI of social media echoing at the financial end of the C-Suite, it is tempting to fall back on the numbers. And while hits, followers, friends and connections are measures to be sure, are they the measure of social media success? (For that matter, are the numbers a smart measure [...]
Tags:meangingless·measure·metrics·ROI
Is The Devil We Know Defining Our Message?
January 28th, 2010 · 2 Comments · All Posts, EricFletcher
When it comes to communication that is critical to the future, it’s easy to let the negatives we know (and probably understand very well) completely determine the framework of an important message. Case in point — when discussing dating with my teenage daughter, it’s difficult for me not to speak completely out of personal experience, [...]
