THE SOCIAL CMO Blog

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Entries Tagged as 'EricFletcher'

5 CMOs Identify The Characteristics of Successful Teams

March 3rd, 2013 · Comments Off · All Posts, EricFletcher

Strategy, no matter how insightful and comprehensive, does not insure execution. Action plans, no matter how detailed or innovative, are no guarantee goals will be realized. And every leader that has managed through crisis knows benchmarks are not the be-all-end-all measure of resources. The market is shaped by teams that move boundaries and redefine arithmetic. […]

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The Message That Connects

November 4th, 2012 · Comments Off · business, EricFletcher

Marshall McLuhan — a godfather of 20th-century communication theory — characterized one of the challenges inherent in connecting when he coined the phrase “the medium is the message.”Seth Godin hit on it from a different angle in his timely post today, Get Over Yourself.Given the timing — the 1960’s, in North America — many interpreted McLuhan’s theorizing as particularly pertinent to […]

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Four Keys To Effective Social Media Marketing Conversations

August 9th, 2012 · 2 Comments · business, EricFletcher

Dialogue changes things. It connects people, seeds ideas, and is a critical thread in the fabric of relationship. This dynamic is at the heart of social media’s appeal — the opportunity for dialogue and community. And the prospect of change. Yet, some enterprises — from Main Street start-ups to global leaders — continue to wrestle […]

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The Dangerous Seduction of the Announcer’s Voice

January 8th, 2012 · Comments Off · All Posts, EricFletcher

I was 14 years old when I became infatuated with the idea of Announcing.  I listened intently, and tried desperately to emulate the resonant stylings of the most popular disc jockeys on the air in Detroit, Michigan.  For me they were almost as much the sound of Motown as was the music.  If they said […]

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Listen. Do You Want To Know A Secret?

November 17th, 2011 · Comments Off · All Posts, EricFletcher

For anyone of a certain age (we won’t be any more specific) those words most likely prompt a mind’s earful of a catchy tune as recorded by the Fab Four.  (If “Fab Four” is meaningless to you, skip to paragraph 2.)  The lyrics of the song, simplistic as they might be, belie one of the […]

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Measure What Matters

July 12th, 2011 · Comments Off · All Posts, EricFletcher

More than once in recent weeks I’ve participated in (or overheard out of the corner-of-an-ear) discussions on how time-consuming social media has become, what the payoff might be, and when it might be realized. And I would certainly be surprised if many of you haven’t asked some version of these same questions of yourself or […]

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When Social Falls Short

June 22nd, 2011 · Comments Off · All Posts, EricFletcher

This post is for anyone who has had to ask (or been on the receiving end of the query) where did our social media marketing strategy go wrong? The answer may be two-fold. It is possible that things began to go awry when the primary focus of social media marketing shifted to numbers; that is, […]

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Where Have All The Leaders Gone?

April 24th, 2011 · Comments Off · All Posts, EricFletcher

Anecdotal evidence is dangerous. But current events (micro and macro level) beg the question: Just when we need it the most, where has real leadership gone? Significant global unrest appears perpetual. Economic crisis inhibits dialogue around everything from national initiatives to local education. Infrastructures that facilitate so much of what is deemed essential seem stretched beyond […]

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Intentional Listening: The Foundation of Social Media Marketing

December 30th, 2010 · Comments Off · All Posts, EricFletcher

If you interact with a significant other, a neighbor, team members or co-workers, no one needs to tell you that listening is critical to almost any relationship. Since social media marketing builds on relationship, there’s been plenty of talk about the nature and role of listening in SM. What we must not overlook is the […]

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Determining and Delivering the Ultimate ROI of Social Media

November 21st, 2010 · 1 Comment · All Posts, EricFletcher

There is one thing that makes social media special — not to mention social — and, from a business perspective at least, it’s the one reason SM is worth investing in. It comes in the form of the conversations that used to occur at the water-cooler or over the backyard fence, or in the good-old-fashioned […]

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