Day: July 6, 2011

10 Commandments of Social Media for Financial Services

Financial Services National Regulatory Authority (FINRA), “the largest independent regulator for all securities firms doing business in the United States,” issued Regulatory Notice 10-06, a set of ten social media guidelines for financial firms and their registered representatives, in Question and Answer form, recognizing that “Americans are increasingly using social media.”
More recently, on June 28, 2011, at the IRI Government, Legal and Regulatory Conference, in Washington, D.C., Richard G. Ketchum, Chairman and Chief Executive Officer of FINRA, issued a statement that FINRA’s “goal is to provide further guidance on these issues in a Notice to be published later this year.”

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12 Most Important Ways to Build Relationships and Get ROR

If you want to continue to reach your market in this social media age, the marketing focus needs to be on building relationships, and metrics need to expand beyond ROI (Return on Investment) to include ROR: Return on Relationship. So how do you build and strengthen relationships with your audience (as a whole, and as individuals) to increase your ROR? Here are 12 ways to do so:

1. Listen

If you want to be heard above the growing social media “noise,” you need to first listen to your consumers so when you do speak, you get it right.  What are they saying, what are they feeling, what are their pain points, what solutions do they need?

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