Since social media makes it so simple (quick and easy) to post your message (content) in numerous social networks, it can be tempting to spray your message around the cybersphere as far and wide as possible. However, that method keeps you at a surface level of connection… which gets you little more than a glance. To go deeper and have ongoing consumer relationships that result in sales, you need to be relevant and stay relevant to your audience.
This might sound like Marketing 101, but with the introduction of social media and the exponentially increased capacity for one-too-many messaging, it bears repeating: no matter how perfectly or brilliantly worded your message is, it will not make an impact if the content itself doesn’t matter to (isn’t relevant to) your audience.