Today, Marketo is igniting a new era of marketing automation with the acquisition of social campaign management platform Crowd Factory. Together, we will deliver the world’s first integrated Social Marketing Automation solution. This is a wildly exciting time for Marketo!
As our first acquisition, today’s news is directly supportive of our vision to provide the best, most innovative and productive marketing and revenue analytics solutions on the market. Social marketing campaigns and marketing automation have been like the proverbial two ships passing in the night, with most social marketing tools sitting in silos disconnected from mainstream marketing processes. Today we have changed that game.
By combining Crowd Factory with Marketo, organizations can finally use integrated social campaigns to boost the reach and impact of every marketing initiative they undertake – at every step in the customer lifecycle. This acquisition will help enterprises become actively alive by managing social channels, in a new way – in a way that can put that behavior into context, determine the buyer’s intent and match that action to drive revenue.
Sanjay Dholakia and his team have built Crowd Factory into a complete social campaign management platform that helps marketers accelerate social and word-of-mouth marketing, grow their marketing databases with unique social profiles and attract new customers. The platform allows marketers to add social applications and messages quickly to every channel – Facebook Pages, Twitter and LinkedIn feeds, landing pages, websites, banner ads and emails. These applications encourage social sharing, supercharging the results of every multi-channel marketing campaign. Crowd Factory automatically tracks the reach and impact of this social sharing, providing direct feedback on the return on investment (ROI) of social marketing.
Companies of all sizes, including Molson Coors, Sony Music, Jive Software, Quickoffice and British Telecom use Crowd Factory’s social marketing software to drive real business results every day.
We will continue to support all current products of both companies. And with our combined focus on innovation, Marketo expects to introduce new, unified, products for our customers very soon. Much more to come!
We’re delighted to welcome the Crowd Factory team to the Marketo family!
Phil Fernandez