Yammer Acquires oneDrum to Make Desktop Content Social

Yammer, Inc., the leading provider of Enterprise Social Networks, today announced it has acquired oneDrum, a UK-based software company that offers file sharing and collaboration solutions for businesses. With the acquisition, Yammer will gain powerful desktop sync capabilities, enabling file folders to be shared across multiple users’ desktops. oneDrum also brings collaborative functionality to Microsoft Office applications, allowing multiple authors to work together on Word, Excel and PowerPoint documents in real time.

“Employees spend a huge amount of time working with files, especially in Microsoft Office,” said David Sacks, Yammer CEO. “Through oneDrum, Yammer will incorporate all of that content into the enterprise social graph, making it discoverable and collaborative. Our mission is to create a social layer across the enterprise, bringing together people, content, and conversations across all business applications.”

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Bald Barbie: How Mattel Lost Out on a Huge Opportunity and Allowed a Competitor to Move Into the Dream House.

In early January 2012, a small Facebook page made big news when it suddenly went viral. The page, “Beautiful and Bald Barbie! Let’s see if we can get it made” was conceived to ‘move’ Mattel to produce a bald Barbie doll to help young girls who suffer from hair loss due to cancer treatments, Alopecia or Trichotillomania with self-esteem issues; or to help girls who have trouble coping with their mother’s hair loss due to chemotherapy.

By mid-January, the page grew from a couple of friends with a cause, to a movement of 100,000 plus. Naturally, the mainstream media picked-up on the story and by January 13, our Google News search for “Bald Barbie” generated more than 450 stories from news outlets around the world. This was amazing good news for the cause.

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