Recently I read some thought-provoking points about the approaches that many retailers are taking toward engaging people on mobile devices. It is clear that the retail business is among the first to experience rapid and permanent change thanks in large part to the ways in which consumers from all walks of life are willingly loading shopping apps onto their phones. People want to use their phones to research goods and services, complete a purchase and engage with brands when and how it’s convenient to them. And that leads to mobile.
Day: April 6, 2012
Seven Strategies for Women Business Leaders
Helping women ramp up their businesses, not only to add jobs, but to increase profitability and financial independence, is one challenge I’m looking forward to discussing at The Wall Street Journal Women in the Economy Task Force, on April 30—May 2.
Improving the competitiveness of the American workforce is the overarching goal: “To that end, the Task Force will address ways to drive change beyond the organization focusing on leadership and innovation in sessions that identify opportunities for action in influential areas from education and entrepreneurship to science/technology/math and politics.”
Beware of the Shiny New Toy Syndrome: People are Social—Not Platforms
Late last year I posted a discussion about whether or not Pinterest will replace Facebook as a social platform. The post was meant to spark conversation. It’s interesting… whenever a new platform rises (like Pinterest or Google Plus), there is always chatter about whether it will bring down the big giants.
Lots of people try out the new kid on the block, and some become die-hard converts saying: “This is GREAT! I’ll never go back to _______ (Insert Facebook, Twitter, etc.)!” They may have been big complainers about the other platforms, just waiting for an excuse to leap away to something they perceived as a “better,” or they simply may just be intrigued by something new.