Today, Marketo is igniting a new era of marketing automation with the acquisition of social campaign management platform Crowd Factory. Together, we will deliver the world’s first integrated Social Marketing Automation solution. This is a wildly exciting time for Marketo!
As our first acquisition, today’s news is directly supportive of our vision to provide the best, most innovative and productive marketing and revenue analytics solutions on the market. Social marketing campaigns and marketing automation have been like the proverbial two ships passing in the night, with most social marketing tools sitting in silos disconnected from mainstream marketing processes. Today we have changed that game.